GIS software development, GIS database design, Spatial data analysis, GIS consulting

2D/3D digital mapping, Indoor mapping, Cartography vectorization, Web map development

LiDAR data processing and conversion, Georectification and georeferencing, Vectorization and digitization, Data integration

Data capture and verification, Spatial data analysis, Cartography and mapping consulting, GIS web & app consulting

Floor plans digitalization, Indoor navigation, Building Information Model (BIM)

Data acquisition and digitization, Data conversion, Data cleansing and quality audit, Geospatial modeling and analysis

Home » Blog » 3D Modeling for Real Estate: Visualizing to Promote Business

3D Modeling for Real Estate: Visualizing to Promote Business

August 23, 2023 Guides Author: Volodymyr Ovramenko Co-author: Maksym Kononenko Reading Time: 8 minutes
Reading Time: 8 minutes

In today’s world, 3d modeling for real estate has become quite a popular tool for designers, agents, and other people who work in the field of real estate. 3D real estate has so many uses and high value that we recommend using it in your business to make your workflow much easier and more successful. Our company helps users understand how to 3D model for real estate and achieve a positive result. In this article, we will understand what 3D modeling is, get acquainted with its advantages and disadvantages, and figure out how to use it correctly.

What Is 3D Mapping For Real Estate?

3D Mapping is a representation of a certain object in three dimensions, thanks to which users can see it in real-time. With the help of 3d mapping real estate, we can visualize real estate objects as close to reality as possible, which helps to become more familiar with all the nuances and make the right decision in implementation.

Over the past few years, innovative technology has revolutionized the commercial real estate industry and helped increase the number of customers and sales. In addition, customers who wish to purchase a piece of land or property no longer need to go for a personal visit, with the help of 3D modeling, agents can visually show not only the building but also what is located on the territory. This technology is valuable and useful, so it is worth getting to know it better.

Pros and Cons of 3D for real estate

Pros and Cons of 3D for real estate?

3d for real estate is extremely valuable because they greatly facilitate the process of any real estate transaction and help agents and clients make the right decisions. However, before you apply this technology in your business, you need to familiarize yourself with the pros and cons that may affect your work. 


  1. Visualization without leaving home. Thanks to 3D mapping, you can forget about constant trips to the place where the property is located. Now you can analyze the premises online, seeing the territory as close to reality as possible.
  2. Safety. 3D modeling for real estate allows you to see the boundaries of your land, with the help of which you can not worry that there may be an encroachment on the purchased territory.
  3. Increase in the number of clients. It can clearly show the land to a wide audience, which will increase sales growth and your land will quickly attract customers.
  4. A large number of possibilities. This technology allows you to make an overview of real estate, thereby arousing interest among potential customers. You can also use it to familiarize clients with individual plots of land, rooms, or other objects.


  1. High price. To create a 3d visualization for real estate, you need to be prepared for the fact that this will entail a significant amount of costs. To clearly and accurately work out all the details, you may need a 3D camera and a lot of other equipment that will be required in addition to the development fee.
  2. The complexity of the task. Creating a 3D model is not an easy task, but by learning the rules, you can ease this process and succeed in using this technology.
  3. The importance of having experience. To create a successful 3D real estate video, you need to have at least basic knowledge of working with this technology and familiarize yourself with the rules for its use.

As you may have noticed, the number of advantages of 3D mapping real estate is much greater than the disadvantages, however, if you decide to use this technology, you need to carefully familiarize yourself with all the nuances, study the information, or contact our company, where experienced specialists will be happy to help you cope with this difficult task.

How Does 3D Visualization for Real Estate Work?

For many users, the question of how real estate 3D mapping works is incomprehensible. Everything is extremely simple, this technology was created to help agents and buyers create a continuous connection with real estate and conclude profitable and successful deals. Below you can see some of the functions that 3d visualization for real estate performs:

  • Emphasizing the main advantages of real estate;
  • A clear image of the property before development;
  • Strengthening the agency’s marketing campaign;
  • Calling clients an emotional connection with real estate;
  • Justifying the high price of luxury real estate.

3D modeling helps not only to familiarize potential clients with real estate mapping solutions in real-time but also to build trusting relationships with them and justify the cost of construction. If you have any questions regarding 3D modeling for real estate, please contact our service, and specialists will give you an instant answer and help you deal with any problem.

3d visualization for real estate

Challenges of 3D Mapping Real Estate

At the moment, there are a large number of 3d projection mapping companies that use this technology in their work, however, not many talk about the problems that may be encountered. Below we provide a list of the main 3D mapping challenges you may encounter along the way:

  1. Difficulty in creation. Creating 3D modeling is quite a difficult task, especially for novice users. To create a high-quality model, you must have a certain amount of knowledge and skills, otherwise, this work remains unsuccessful.
  2. High price. The development of a 3D model has a rather high cost, to produce high-quality 3D modeling you need to be prepared for the fact that you have to spend money. Working out all the details requires financial costs, which over time, of course, will pay off.
  3. Clear goal setting. To create a 3D video it is important to set a specific goal that you are pursuing. Sometimes it may seem too simple to you, but if you dig deeper, you will realize that the task of 3D modeling is much more difficult than it seems at first glance.

These are the problems that you may encounter when creating interactive maps, but if you deal with all the nuances in advance, they can be minor. If you have any difficulties during the creation of a 3D model, please contact our service so that experienced experts can help you cope with this difficult task.

Advantages of 3D Mapping for Real Estate Business

In the real estate industry, custom interactive maps and 3D modeling are often used to show clients a property. 3D modeling helps buyers view properties in real-time without leaving their homes. In addition, 3D modeling for real estate has several advantages, which you can find below:

  1. Attracting a large number of customers. Because with the help of 3D mapping, you can show buyers the territory of the object as close to reality as possible, customers often experience incredible joy and become devoted fans. According to statistics, companies that use 3D modeling have twice as many customers as those that still use the classic method of sales.
  2. Accurate display of objects. With the help of 3D mapping, clients can see the color, size, and shape of an object, and this is a joy, as there is no need to spend a lot of time creating diagrams and drawings.
  3. Simple calibration. 3D mapping allows you to quickly create a drawing that will be as close to reality as possible. Unlike freehand drawing, this technology saves a significant amount of time and increases the success of the project.
  4. Object design optimization. If we compare with the old methods, we can immediately note that earlier architects spent a lot of time and effort to create a drawing. At the moment, it takes half the time to create a successful drawing that will display all the nuances of the object.
  5. Economic efficiency. Thanks to 3D modeling, a designer can create a successful project with just a couple of mouse clicks, while architects who use classical technologies spend a huge amount of time and energy sketching and correcting mistakes on their own.

Based on this list of advantages, we can conclude that 3d modeling for real estate is a great option for architects and designers who value their time and effort and want to provide clients with quality material. However, if you want to create 3D model and do not know how to do it correctly, please contact us, and experienced specialists will provide you with fast and high-quality assistance.

3d model for real estate

How Interactive Maps Can Promote Business

There are many reasons why custom interactive maps are good for business. The first of these is that 3D real estate modeling helps visualize projects that have not yet even moved to the construction stage. Also, using this technology, you can create high-quality layouts that help customers see what their object will look like, walk around the territory and look into each of the rooms.

Such opportunities inspire confidence in customers and are accompanied by incredible joy. Buyers who contacted you and saw such a demonstration are ready to pay any money because your efforts will be fully justified. Clients always notice all the details, and the agent, in turn, manages a virtual tour, which helps to make the right decision and conclude a cooperation deal. Most 3d projection mapping companies have been enjoying a large flow of satisfied clients for a long time and have forgotten about the past inconveniences that they faced with using the classic way of working with real estate.


How to 3D model for real estate?

To make 3d modeling for real estate you need to follow a few steps:

  1. Collect the necessary materials.
  2. Create an interface.
  3. Create a 3D model of the environment.
  4. Add some interactive features.
  5. Create a review and release the model.

How to create a 3d virtual tour for real estate?

Creating a virtual tour is a fairly simple task if you have enough knowledge and skills. Follow three simple steps:

  1. Prepare all necessary settings.
  2. Record a few shots.
  3. Edit the material and upload the file.

Why choose 3D mapping real estate?

With 3D property mapping, buyers can explore every corner of a property without leaving their own homes. Images can show all the nuances of the property and even what is in the area around it. 3D tours are the best option for real estate agencies that value their reputation and strive to ensure that all customers are satisfied.


As we mentioned earlier, real estate 3d mapping has become quite a popular and convenient way to build trust with clients and create an emotional connection with real estate. The main advantage of this technology is that buyers can look into any corner of the object and get acquainted with the territory without leaving their homes. In addition, 3D modeling is an excellent assistant for architects and designers, who now do not need to spend a lot of time and effort on drawing graphs and drawings by hand. Modern technology allows real estate agents to communicate effectively with clients and secure profitable deals. If you have any objects that you would like to convert to digital, just contact our service and experienced specialists will do it for you. Our company is happy to start cooperation with new users and show you how we can help you.

How Mappitall Could Help Your Real Estate Business

Mappitall can create successful 3d modeling for real estate that will help make your business more professional and attractive to clients. Our experienced specialists have been engaged in similar work for many years and are ready to cope with any request in the shortest possible time. Experts have enough knowledge and skills to create a successful 3D mapping that will show your clients all the nuances of objects and territories. Many real estate agencies have been using 3D modeling for their business for a long time, but some still use classical methods of work. Contact us for help and experts will be happy to show you how to use the innovative technology correctly or do it for you!

GIS Services Company - 17

    Just contact us:

    Tell us about your project goals, and we’ll get back to you in no time!

    17+ GIS Applications & Uses in Various Industries - 8
    CEO and Founder at Mappitall

    An entrepreneur and business leader, Volodymyr began his career in the late 1990s at the Laboratory of Geoinformation Systems of the Kharkiv National University of Radioelectronics. 

    In 2007 Volodymyr created Mappitall, and grew the company from a small agency providing GIS solutions to one of the industry leaders in Ukraine, a reliable technology partner for many international enterprises and top-level organizations around the world.

    As CEO, Volodymyr is the driving force behind the company's strategy and business development, actively working on the development of Mappitall's business model, attracting more and more talented people who share his vision and mission.