Geocoding Services: Choose The Best Alternative for Google

  • December 11, 2023
  • Guides
  • Author: Volodymyr Ovramenko
  • Reading time: 9 minuntes

Look for precise identification of a specific location with latitude and longitude? Geocoding services help you get the geographic coordinates of any address. The popularity of these services grows dramatically. And Google is still gaining the reigns in various industries with about 24 million downloads of their navigation app. However, one service cannot satisfy everyone’s needs, and users seek reliable alternatives. Read on and explore how to find the right geocoding software.

What Are Geocoding Services?

geocoding service

Geocoding in GIS is the process of converting human-readable location descriptions into geographic coordinates. For example, street addresses or place names are transformed into latitude and longitude. It allows for the visualization and analysis of data on maps. Geocoding are fundamental to modern GIS applications.

Geocoding in GIS involves three primary steps: parsing, standardization, and matching.

  1. The first step is to break down the input address or location description into components. These are the street number, name, city, state, and postal code. Parsing helps geocoding software understand the address’s structure.
  2. Geocoding use standardization rules to ensure consistency in address data. For example, “St.” and “Street” are standardized to the same format.
  3. The final step involves matching the standardized address data to a reference database. It contains known addresses and their corresponding geographic coordinates. After it finds a match, it associates the coordinates with the address.

The Benefits of Geocoding Services

Geocoding services offer numerous benefits. But at the same time, they come with certain limitations. There are companies with quality and privacy concerns. Users should be very attentive when selecting a geocoding service provider. Let’s delve into the advantages of geocoding API services:

  • Data visualization. Geocoding in GIS enables users to visualize data, making complex information more accessible. It enhances data presentation and helps in storytelling.
  • Spatial analysis. Geocoding in gis supports spatial analysis. It helps users identify patterns, trends, and correlations in data based on geographic location.
  • Data integration. It facilitates the integration of location data with other data sources. Geocoding enables a holistic view of information for better decision-making.
  • Better data quality. You can get clean and accurate datasets with geocoding. It standardizes address formats and flags discrepancies.
  • Location-based insights. Gis geocoding provides location-based insights. It helps uncover hidden trends, correlations, and opportunities. Users get enhanced strategic planning and problem-solving.
  • Efficiency and productivity. It streamlines processes in various domains, reducing manual effort, eliminating guesswork, and improving efficiency. This leads to time and cost savings.
  • Customization. Users can enjoy customized and personalized geocoding services. These can be location-based recommendations in apps and campaigns.
  • Improved customer service. Businesses can use gis geocoding to enhance customer service by providing location-specific information and support.

Geocoding Services: The Most Popular Options

google geocoding

The gis geocoding service market offers diverse options. However, several services stand out with their extensive data coverage, robust APIs, and ease of integration. Let’s explore the most popular services for geocoding.

  • Google Maps Geocoding API;
  • OpenStreetMap geocoding service;
  • Bing Maps Geocoding API;
  • Geocodio;
  • ArcGIS Geocoding;
  • Mapbox Geocoding;
  • SmartyStreets;
  • Pelias;
  • MapQuest Geocoding API, etc.

Key Aspects of Geocoding Services

Geocoding services are essential tools for converting addresses or place names into geographic coordinates. They have various applications, including mapping, navigation, location-based services, and spatial analysis. In addition to data accuracy, coverage, sources, standardization, and privacy, here are more aspects of geocoding services:

  • Data format support. Gis geocoding should support different data formats. It’ll make it easier to work with the geocoded results in different applications and systems. Common formats include JSON, XML, and CSV.
  • Geographic features. Depending on the project’s requirements, users may need gis geocoding with additional geographic features. These can be geofencing, spatial analysis, or support for specific geographic data formats.
  • API and integration. APIs (Application Programming Interfaces) facilitate integration with applications. You should consider the API’s ease of use, features, and compatibility with different programming languages and platforms.
  • Data consistency. Users should be able to rely on the consistency and stability of geocoding results. It is crucial for maintaining the accuracy and reliability of location data over time.
  • Customization. This aspect enables users to define specific rules, filters, or preferences for geocoding results. Customization can be valuable for tailoring the service to a project’s unique requirements.
  • Scalability. The ability to scale the use of a geocoding service is vital for high-volume projects. Scalability ensures that the service can handle requests without performance degradation.

Geocoding API Requirements

google geocoding services

When people start using the geocoding API, they have a list of requirements for this service. They depend on project objectives and specific use cases. So when you select a geocoding API, consider carefully if the provider meets the criteria.

What are the requirements for the geocoding API?

  • Accuracy
  • Coverage
  • Performance
  • Data privacy
  • Batch geocoding
  • Reverse geocoding
  • Affordability
  • Support


Users expect accurate gis geocoding results that pinpoint the exact location of an address or place. High accuracy in geocoding services is crucial for navigation and emergency services.


Geocoding services should cover a wide range of geographic regions. These can be major cities as well as remote areas around the world.


High performance and speed are vital for real-time geocoding. These can be ride-sharing services and delivery apps.

Data Privacy

Applications that handle sensitive user information require compliance with data privacy regulations and standards.

Batch Geocoding

Users need batch geocoding to process multiple addresses or coordinates in a single request. Batch geocoding services are important for data enrichment and analysis.

Reverse Geocoding

Reverse geocoding allows users to convert coordinates into human-readable addresses. It is valuable for geotagging and location-based services.


Pricing that aligns with the project’s budget is a common requirement. Users may seek free or low-cost geocoding services for their projects.


Technical support from developers and users is crucial for high-quality geocoding services. Users seek responsive customer support that can help them address any issue. 

global mapping

Contact us and estimate your project for free.

15 years of experience and success.

Contact us

How to Choose Geocoding Services Provider

Geocoding Services Provider

With so many geocoding services, it may be challenging to select a reliable provider. You should evaluate many factors to make the right choice. Here’s a short guide on how to pick up a company that aligns with your needs and project requirements. 

  1. The first step is identifying the requirements of your project. You should take into account its volume, coverage, accuracy, and specific features you need. 
  2. Then determine the budget for GIS geocoding. There are lots of free and paid companies with diverse rates. If you need basic features, choose a low-cost service provider. However, if you require advanced functionalities, consider premium services.
  3. An important aspect is the ease of integration. Your service provider should have clear and well-documented APIs. You should be able to integrate it into your workflow quickly and easily. 
  4. It’s crucial to ensure that the provider of geocoding services covers the geographic regions relevant to your project. Some services cover specific regions, while others offer global coverage.
  5. The next step is confirming that the geocoding service supports the data formats you plan to use. It should integrate with your existing data.
  6. Now you should know what level of data quality and accuracy is sufficient for your project. Choose the provider of geocoding in GIS with the required level of accuracy.
  7. You should be attentive to data privacy and security policies. Make sure the company protects user data.
  8. After that, identify specific features you need for the project. It can be batch geocoding, reverse geocoding, or data enrichment. 
  9. Consider geocoding services with high-quality customer support and technical assistance. If you have any issues, they will be the first to help you.

Google’s Geocoding API: Alternatives

Google’s Geocoding API is one of the top geocoding services. It’s accurate and provides global coverage. This API offers comprehensive documentation and integration with other Google services. However, it cannot satisfy everyone’s needs, and users search for a reliable alternative. Let’s explore a short list of popular GIS geocoding services that can replace Google:


Mapbox is a geocoding service that offers a comprehensive location platform with an emphasis on customization. It provides high-quality geocoding data. You can use it for building interactive maps and location-based applications.

OpenCage Data

OpenCage Data is a solid alternative to Google geocoding services. It’s known for its accessibility and ease of use. OpenCage Data focuses on open data and international coverage. This service supports both forward and reverse geocoding. 


With the LocationIQ geocoding service, you can enjoy a free tier and cost-effective pricing. It provides global geocoding services. Moreover, LocationIQ supports various data formats and geospatial features.

Bing Maps

Bing Maps, by Microsoft, offers free and paid geocoding APIs. It has extensive geographic coverage. You can use it for various mapping and location-based applications.


Geonames is one of the best free geocoding services, with a focus on basic geocoding needs. It’s a cost-effective choice for simple geocoding projects.


Is there a free geocoding API?

Yes, you can find a good geocoding API free of charge. However, you should be aware of possible limitations. Some companies providing geocoding services attract clients with a free geocoding API. But when you read their terms of use, you can find that their daily requests are limited. So be attentive when using free services, as they may charge you for additional use. 

How much do geocoding addresses cost?

Prices for geocoding services range dramatically, from free trials to highly expensive services. The cost depends on the number of addresses, accuracy, frequency, coverage, data quality, API calls, etc. You may be charged per pay use, per each use, per 1,000 geocodes. So if you want to get a precise cost estimate for geocoding addresses, you should contact your geocoding service provider.


As you can see, geocoding in gis is crucial for creating human-readable location descriptions. Knowing their benefits, key aspects, and popular options, you will be able to choose a solid alternative to the Google geocoding service. 

How Can Mappitall Help With Geocoding Services?

At Mappitall, we provide exceptional geocoding services at a fair rate. Our company has a team of expert developers who can assist you with any geospatial needs. You can get GIS consulting, mapping, software development, data conversion, and much more. Mappitall professionals have a customized approach to every client. We use cutting-edge technologies to help you achieve success with your geocoding tasks. Don’t hesitate to contact us and learn more about our GIS services. 

world map background image

Get in touch with us

Want to discuss your project?

Use our expertise to design your custom mapping software solution.

Just contact us:

Tell us about your project goals, and we’ll get back to you in no time!

    mapping background image Volodymyr Ovramenko author image

    CEO and Founder at Mappitall

    An entrepreneur and business leader, Volodymyr began his career in the late 1990s at the Laboratory of Geoinformation Systems of the Kharkiv National University of Radioelectronics.

    In 2007 Volodymyr created Mappitall, and grew the company from a small agency providing GIS solutions to one of the industry leaders in Ukraine, a reliable technology partner for many international enterprises and top-level organizations around the world.

    As CEO, Volodymyr is the driving force behind the company’s strategy and business development, actively working on the development of Mappitall’s business model, attracting more and more talented people who share his vision and mission.